Users will soon have a fresh option that enables them to reduce the quantity of AI-created videos appearing in their timelines. This initiative comes as the service disclosed that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale release. This advancement comes amid a increase in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a label for substandard, factory-style content that is frequently absurd or surreal.
“We know from our community that many people like content made with AI tools, from computer-generated images to science explainers, and we want to provide users the power to see more or less of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its network tagged as made with AI. Overall, over 100 mn media items are submitted to the platform each day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the level of AI content they see by accessing the content preference feature in the app and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting cover politics, fashion, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies mandate users to identify convincing AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the service will from now on apply an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a two million dollar awareness program for professionals and organizations to develop educational content about ethical AI use. This program will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid debate over proposals to cut jobs for a large number of safety staff in the UK. The company is planning to cut hundreds of positions in its trust and safety department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most distressing content ahead of it has to be seen by humans. The company stated a notable drop in disturbing and violent content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
